Marketing Tips to Attract More Customers

The average coffee shop will simply work themselves to the ground to attract more customers. But if you really want to be more than just the average coffee shop, you have to be willing to do more. This doesn’t just mean adding new beverages, trying new coffee syrups or expanding your menu. It also means you have to up your game when it comes to your marketing efforts. With more ways to impress your customers, the more they will return to you and tell their friends too. When it comes to serving the best coffee in town, word of mouth is the most reliable form of marketing. In order to promote word of mouth marketing to your customers, you need to make them want to promote you. How? Here are 4 ways to keep your customers coming back. 

1. Give out free coffee

Who doesn’t like free coffee? Every coffee shop should always have some form of freebie, especially to those who keep coming back to them. Giving out coffee for free is one way to show your customers that you appreciate them. You can schedule one every 3 hours or so and make rounds during that time. Otherwise, you can personally count each person’s purchases to see if any of them qualify for free coffee. That may be a little calculative, but if you really want to make your loyal customers happy, you will take the time. Create a schedule or make it random, that way, they won’t be able to catch on to when you’re giving the free coffee. 

2. Give out free snacks

But it shouldn’t just be the coffee as well. You could also give out free snacks. Small, little pastries or snacks can help each customer while they drink to their delight. Give out free snacks on schedule as well. They don’t have to be gourmet food, they could just be any simple, easy-to-make snack that any coffee lover would appreciate. 

3. Be up to date with the latest news

Being up to date with everything going around the town is important so you can participate in their activities. For example, if the town is holding some kind of celebration, you should also participate. Events and occasions like Halloween, Thanksgiving and Christmas are just a few of the celebrations that you should never miss. Do something creative on those days. People will remember it and they’ll keep coming back to see what you’re going to do differently the next year. 

4. Offer entertainment

Some people don’t go to coffee shops for work, school or meetings. Others go there to relax a little. Give them something to make them relax. Offer live music once in awhile. Get some soft, relaxing music on board. Put up a wide screen somewhere and play a few movies every few hours. Good entertainment always equal loyal customers.