Get 'Em to Swipe

Black Friday is one of the busiest times of the year for shop keepers as this is the time where huge discounts are given in stores.  However, there are some shoppers who prefer not to join in this madness because of the number of people who flock to stores that even the items in the sale necklace display area get wiped out.  On the other hand, the items they might want may not be available in small businesses that would be giving discounts on Small Business Saturday. This is the opportunity that online sellers should take advantage of.

Because there are some people who do not want to join the deluge flocking to the stores, you, as an online seller, should all the more encourage this group of people to still do some shopping. A lot of online sellers are already doing their own kind of Black Friday madness online. This is also known as Cyber Monday. After Cyber Monday, most stores would already be gearing up for a change of inventory, as winter has arrived and more people will be buying things again as presents for the season. So, how can an online business take advantage of the holidays to get more customers?

• Start tagging friends and your loyal customers.

This should be done days before the sale so that they will be able to prepare themselves and their credit cards or PayPal accounts for shopping. You can start informing them via email or posting a huge sign on your home page. Start an email blast, announce the sale on your website, or inform your likers on your business’ Facebook page. Tweet about your sale on your Twitter account as well so that your followers will be informed.

• Offer incentives to your buyers that shop online during this time.  

Discounts or freebies are a welcome treat to shoppers and you might be even able to get more referrals from your buyers because of this. Aside from the usual discounts that you give, you can give them surprise discounts upon checkout or when they finalize their orders. This will definitely make them feel special and for sure, this will spread to other shoppers as well. Alas, if you take on a free item sale, you can use the items in your inventory that are not doing well or are not moving at all as freebie items. Not only will you be getting rid of items that are not selling well, you could also attract more customers.  

• Join groups that promote sales during this time. 

This will help you spread the word that you are offering special discounts for all items including the necklace display items.

Getting more people to your online store can be a challenge, but during the holiday season, you’d need to step up to the plate and seize the opportunity to get new customers.