Get More People Spending at Your Store

Shop owners are looking forward to the holidays not just because it is time for the family to be together, but in terms of practicality, more for their business.  The day after Thanksgiving, popularly known as Black Friday, is one of the days business owners are anticipating and excited about.  This is the day that signals the official start of the shopping period for consumers. After Black Friday, there’s Small Business Saturday, and then consumers will have Cyber Monday for online businesses. Then, everyone is led toward Christmas time, another time for people to buy a lot of products as presents for their loved ones.  Thus, everything should be in place, even the necklace display, days before the anticipated bargain period.

The key for businesses is to be able to do enough marketing and advertising in the days leading to Black Friday.  If you have a business that needs a little pick-up from the slow sales of the previous months, here are things that you can do to shake things up and take advantage of this high purchasing period.

Consider your opening hours

A lot of the big name stores are going to push their opening time just like what they did the past year.  Walmart will be opening its doors at 6 am Thanksgiving and will remain open until 11 pm of Friday. Target on the other hand will open at 8 pm Thanksgiving till 11 pm of Friday. Take not of paydays and try to see if you can arrange for special events that will enable you and your neighboring stores to be open until midnight. Of course, you can entice more people to come to your store even late at night with very tempting dicounts and offers.

Encourage early buyers.

If you want to set yourself apart from the others, you can open until late hours, or you can go early and open ahead of the others. Stores usually open at around 11 or noontime, so you can try opening an hour earlier. Offer special discounts during the first few hours and gradually decrease it. This can work especially when you want to reach your sales target at the earliest possible time. Also, if all goes well, you can close shop early and enjoy the holidays yourself.

Give shoppers a surprise every now and then. 

This can be in the form of discounts in certain items like the ones you put in the necklace display or surprise gifts if they reach a certain amount with their purchases.   This will definitely make shoppers look forward to the next year’s holidays.

This all boils down to taking advantage of the holidays to perk up your business and at the same time, give your customers the satisfaction of more affordable items. Happy holidays!

Get 'Em to Swipe

Black Friday is one of the busiest times of the year for shop keepers as this is the time where huge discounts are given in stores.  However, there are some shoppers who prefer not to join in this madness because of the number of people who flock to stores that even the items in the sale necklace display area get wiped out.  On the other hand, the items they might want may not be available in small businesses that would be giving discounts on Small Business Saturday. This is the opportunity that online sellers should take advantage of.

Because there are some people who do not want to join the deluge flocking to the stores, you, as an online seller, should all the more encourage this group of people to still do some shopping. A lot of online sellers are already doing their own kind of Black Friday madness online. This is also known as Cyber Monday. After Cyber Monday, most stores would already be gearing up for a change of inventory, as winter has arrived and more people will be buying things again as presents for the season. So, how can an online business take advantage of the holidays to get more customers?

• Start tagging friends and your loyal customers.

This should be done days before the sale so that they will be able to prepare themselves and their credit cards or PayPal accounts for shopping. You can start informing them via email or posting a huge sign on your home page. Start an email blast, announce the sale on your website, or inform your likers on your business’ Facebook page. Tweet about your sale on your Twitter account as well so that your followers will be informed.

• Offer incentives to your buyers that shop online during this time.  

Discounts or freebies are a welcome treat to shoppers and you might be even able to get more referrals from your buyers because of this. Aside from the usual discounts that you give, you can give them surprise discounts upon checkout or when they finalize their orders. This will definitely make them feel special and for sure, this will spread to other shoppers as well. Alas, if you take on a free item sale, you can use the items in your inventory that are not doing well or are not moving at all as freebie items. Not only will you be getting rid of items that are not selling well, you could also attract more customers.  

• Join groups that promote sales during this time. 

This will help you spread the word that you are offering special discounts for all items including the necklace display items.

Getting more people to your online store can be a challenge, but during the holiday season, you’d need to step up to the plate and seize the opportunity to get new customers.