Wednesday, November 7, 2012

4 Things You Need to Set Up an Online Wholesale Shoe Store


Setting up an online wholesale women’s shoes store is definitely cheaper than building a physical store. Without renting space, worrying about paying for electricity and other utilities, no physical equipment needed or decorations required to fill up the store, you won’t have to worry so much about the capital to spend before you can start earning. However, even without these expenses, it doesn’t mean that it’s any easier to set up an online wholesale shoe store. In fact, if building a physical store is stressful, setting up your own website can be just as frustratingly confusing.

image credit: shoenet.com
In order to set up your own wholesale store online, here are 4 things you need.

  1. Host – a website always starts with a proper host. The host will give you the space you need to upload your domains, your files and it will allow you to build your e-commerce site around it. Without a host, you’ll be forced to host your shop in another website like Multiply, Facebook or other e-commerce websites. If you’re okay with that for the meantime, it’ll help save you some money. But if you have plans of making your shop bigger in the future, a host can be helpful. A host can cost about $20 - $200 a year, depending on the package and plan you avail from the service provider.
  2. Website and domain – now that you have a host, you need a catchy domain for your shop. The domain should be your shop’s name. But it should also be catchy and easy to remember too. Buy a domain (possibly only around $12 or cheaper per year) and build a website with it using your host. If you need help, you can always ask a support team in your host or read some tutorial blogs to help you get started. Wordpress websites are usually easy to build, but if you have plans of building a real ecommerce site, Wordpress isn’t enough. But that’s not the hard part. The hard part would be in designing and decorating the website to suit your customers’ tastes.
  3. Social Media Accounts – now that you have your own website set up, you should also set up your social media accounts. Facebook, Twitter, Pinterest are just some of the most popular social media platforms that every ecommerce site uses. Integrate these social media accounts to your website so that everyone who buys from you will follow or like your page.
  4. Supplier – But of course, you can’t start a shop without a supplier. Get a supplier first. You can look for a supplier in your area or find one online. Make sure to test their products first and establish communication with their customer service representative so you have all of their details. Do make sure that they have sufficient shoes too, various designs and updated pairs so that you don’t run out of style. Your business highly relies on the shoes you sell so if you sell good shoes, you have good business. 

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